Amazon Prime Video, Sony may jointly bid for IPL rights – will it work though?

The profitable IPL broadcasting rights for the subsequent 5 years can be up for grabs later in December. As it’s the most coveted slice of the Indian sports activities telecast/ streaming pie, the competitors to win can be intense. What would it not take for bidders to upstage the present incumbent? Most likely be part of palms. 

Star India, which has a robust presence in each tv (Star Sports activities) and streaming (Disney+ Hotstar) worlds, presently enjoys the rights until 2022. IPL is fairly key to its consumer base in India. However to tackle the may of Star, there’s a want for a mixed pressure that may problem it as a tv channel and a streaming platform. 

Leave a Reply

Your email address will not be published.