The profitable IPL broadcasting rights for the subsequent 5 years can be up for grabs later in December. As it’s the most coveted slice of the Indian sports activities telecast/ streaming pie, the competitors to win can be intense. What would it not take for bidders to upstage the present incumbent? Most likely be part of palms.
Star India, which has a robust presence in each tv (Star Sports activities) and streaming (Disney+ Hotstar) worlds, presently enjoys the rights until 2022. IPL is fairly key to its consumer base in India. However to tackle the may of Star, there’s a want for a mixed pressure that may problem it as a tv channel and a streaming platform.
If stories are to be believed, such an affiliation is within the works with Sony Community, as soon as holder of the IPL rights, becoming a member of palms with Amazon Prime Video, already a properly entrenched participant within the streaming media companies.
In line with a report within the The BusinessLine, Sony Photos Networks India is in talks with Amazon’s on-line video streaming arm Prime Movies to collectively bid for broadcasting rights of the IPL for the 5 years ranging from 2023.
The BusinessLine report, quoting sources within the know, mentioned that the 2 entities are more likely to provide you with near $four billion for a joint bid for the IPL broadcasting rights.
Cash is not the problem
Sony, it could be recalled, had held the IPL rights until 2017 earlier than Star stole its thunder by pipping it, Fb, Airtel, Jio and different gamers to the submit with a mixed bid of Rs 16,348 crore.
Star, to make sure, can be girding its loins with an analogous big-ticket supply. However Sony and others aren’t in a temper to permit a walkover. Star has a close to monopolistic maintain over the telecast of ICC occasions in these elements. Sony, after all, has rights for cricket from Australia and England. However it’s an open secret that the true cash is within the ICC occasions and the IPL. Therefore, Sony is reportedly wooing Amazon Prime Video, which itself has its personal ambitions on sports activities telecasts.
Not way back, Amazon Prime walked away with the rights for cricket broadcast from New Zealand until the top of the 2026 season. Just lately, it additionally streamed reside a couple of WNBA matches.
Sony, for its half, is taking a look at consolidation. It’s set to merge with Zee Leisure. However the deal has run into some company authorized points. Sony can also be working with Indian IT main TCS to revamp its SonyLiv app. Be that as might, however the level is Sony is determined to regain its pre-eminent place out there.
“Prime Video has been seeking to get into this area for a very long time now and Sony desires to win the rights again. It appears to be like like each might be part of palms for a similar,” a supply was quoted as saying within the BusinessLine.
However will the deal work, and likewise be adequate to cease Star on its tracks?
Effectively, it’s too early to reply that. For, the deal has to first occur. And it has to clear the regulatory hurdles. Assuming that’s performed, Star India then has a battle on its hand as Sony and Amazon can summon the massive bucks wanted. For the report, BCCI is hoping to get shut $ four to five billion from the broadcasting rights.
The battle, as we mentioned, can be thrilling and intense. If not for the truth that it’s all backroom and boardroom maneuvers, this in itself can be worthy of reside telecast.