Apple and Xiaomi have a good year as Middle East smartphone sales go up 13% in 2021

Smartphone sales within the MEA (Center East and Africa) area grew 13% YoY in 2021, based on the newest analysis from Counterpoint’s Market Monitor service. After crossing the post-pandemic section of pent-up demand, smartphones remained in excessive demand all year long, regardless of the market going through many difficulties, together with macroeconomic worries, provide chain points and the emergence of recent COVID-19 variants.

Most main manufacturers akin to Oppo, Apple, and Xiaomi loved secure market progress from 2020 to 2021. Samsung nonetheless, dropped in gross sales share on account of points with manufacturing facility closures and varied part shortages, however is on a  robust begin to 2022 with the upcoming launch of its Galaxy S22 lineup.

MEA market sales

(Picture credit score: Counterpoint Analysis)

Senior Analysis Analyst Yang Wang mentioned  “The Transsion manufacturers, particularly TECNO, Infinix and itel, continued to realize power to file one other implausible yr. The three manufacturers collectively accounted for 32% of the smartphones offered in 2021, up from 23% within the earlier yr. Mass-market fashions from TECNO and Infinix have been an enormous hit, whereas extra dear fashions have additionally been positively obtained. Extra importantly, the Transsion manufacturers have discovered success away from the African house market. Their market share within the Center East nearly doubled in 2021, whereas gross sales elevated 127%.”

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