Apple’s Unleashed event as it happened: new MacBook Pro, AirPods 3 and M1 Pro chips revealed



Hiya everybody! We have one other Apple occasion to sit up for in the present day. We’ll carry you all the newest information because it occurs within the build-up, and through, in the present day’s ‘Unleashed’ occasion.

If you wish to get your self a little bit extra within the zone, crank the amount up in your audio system for the 12 second teaser video (under) posted by Apple’s SVP for Advertising and marketing, Greg Joswiak.

There is a sturdy trace that in the present day’s announcement will likely be pace associated, which falls in step with rumors suggesting we’ll see a extra highly effective model of Apple’s computing chip – presently dubbed M1X – in new MacBook Execs.

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Although there are only some hours till the occasion begins, we’re nonetheless getting loads of rumors and leaks. The newest batch counsel the brand new MacBook Professional 14-inch and 16-inch laptops may include critically skinny shows which may imply that come with an iPhone-style notch for the webcam.

That will imply these new MacBooks might be coming with fairly a radical redesign, which is actually factor. Apple has kepts its MacBook designs fairly comparable for a number of years now, so we would love an enormous redesign just like the iMac 24-inch bought earlier this yr.

Nevertheless, having a notch for the webcam might not be to everybody’s liking. I am not fully satisfied about this rumor, however just a few sources have now talked about it. At the least we cannot have lengthy to attend to seek out out…


It appears as if the net Apple Store has been taken down forward of todays occasion. If that is your first rodeo, do not panic! Downtime is regular on the day of an Apple occasion, sometimes finished by Apple itself relatively than it crashing for nefarious causes.

You may nonetheless get onto the positioning, however you may be directed to a holding display screen that claims: “We’ll be proper again. Updates are coming to the Apple Retailer. Verify again quickly” for those who attempt clicking on any of the out there shopping for hyperlinks. 

It will come again on-line seemingly in sections as merchandise are introduced in the course of the occasion, or after the occasion has concluded. Should you’re determined to get your palms on some new AirPods Three or a beefy MacBook Professional 16-inch then heat up your fingers to observe speedily including to the basket – given the present global chip shortage, there is no option to know if inventory will likely be plentiful to keep away from disappointing potential prospects within the run-up to the Vacation season.


Image of the Apple store going down

(Picture credit score: Apple)

This is what you may be confronted with for those who attempt to go to the Apple on-line retailer. I am unsure how a lot of that is important upkeep, and the way a lot is simply drumming up hype. In spite of everything, most firms can add new gadgets to their shops with out having to take the entire thing down.

Nonetheless, it does assist add to the general hype of an Apple occasion…


Whereas there’s loads of pleasure (particularly from me) in regards to the potential new MacBooks being proven off in the present day, there’s additionally been rumors of latest AirPods coming as effectively. 

This is what Olivia Tambini, our Audio Editor, thinks we may see in the present day:

“We get our hopes up for an AirPods Three launch at any time when a brand new Apple occasion is introduced – and to date, we’ve been dissatisfied each single time. One thing feels totally different about in the present day’s occasion, although – provide chain sources have even confirmed that the AirPods Three will likely be unveiled in the present day, in keeping with trade analyst Dan Ives. We’re going into in the present day’s occasion absolutely anticipating to see the brand new earbuds, and we will’t wait to see how Apple has upgraded the AirPods for 2021. As for the AirPods Pro 2? We don’t suppose it’s tremendous seemingly, however by no means say by no means…”


Our Editor in Chief, Gareth Beavis, has excessive hopes for the Apple occasion:

“At present’s occasion might be seismic for Apple – the waves the M1 chipset prompted had been large within the computing world and immediately positioned Apple within the dialog for greatest inner {hardware}, so any upgrades right here will improve that momentum. And with the vacations and Black Friday approaching, new AirPods will each give these which can be determined for improved sound one thing to want for, in addition to additional lowering the value of the older tech, giving Apple two bites of the… effectively, .”


Some of the persistent rumors surrounding the brand new MacBooks means that Apple might drop the Contact Bar from the 16-inch mannequin. Should you’ve not used it, the Contact Bar is a small, skinny, show that runs throughout the highest of the keyboard and exhibits context-sensitive buttons, relying on what app you are utilizing.

As you may see from the tweet under, these function was relatively divisive. Some individuals discovered it helpful, whereas others felt it was a gimmick that merely made the MacBooks it appeared on costlier.

I am form of torn about it. It did have its makes use of, however not sufficient to essentially justify it being there, so if Apple has killed it off, I would not notably miss it, particularly if it resulted in a less expensive, thinner and lighter MacBook Professional.

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Questioning why you may’t purchase an iPhone in the present day? As we talked about earlier, the Apple Retailer has been taken down in preparation for the occasion later, and meaning for anybody who desires to purchase an Apple gadget direct from Apple, you may have to carry tight. 

Tom Bedford from our telephones crew has put collectively explainer on why you can’t buy an iPhone right now with extra particulars.


So, what does Jess Weatherbed, our Computing employees author need from any new MacBooks in the present day?

“1080p webcam please, for the love of god,” is her refreshingly frank response. From among the rumors we have heard, she is likely to be in luck!


If we’re certainly getting new MacBooks in the present day, we must always discover out extra about macOS 12 Monterey‘s launch date. That is the upcoming model of  the working system that Macs and MacBooks run on, and any new Mac gadgets introduced in the present day will seemingly launch with it pre-installed.

When you may download the macOS Monterey public beta for some time now, we have not heard when the software program will really launch, so if Apple declares new MacBooks (and it’s totally seemingly it should at this level), then it is sensible to additionally announce when macOS Monterey will likely be made out there. In addition to coming pre-installed on any new MacBooks, it will be supplied as a free improve for suitable Macs and MacBooks as effectively.


So, what does Daryl Baxter, our Software program Author, suppose Apple will present in the present day, in terms of macOS Monterey?

“I feel Common Management will launch as a ‘beta function’ that customers can choose into. The notch on the brand new MacBooks will more than likely be hidden, due to the menubar now able to be displayed in other places:”

Having Common Management as a beta function will likely be a bit disappointing for some, because it’s simply top-of-the-line new options coming with Monterey, permitting you to simply arrange an iPad as a second display screen to your Mac or MacBook, and use the keyboard and mouse of the Mac to regulate the iPad.

If it is included as a beta function, it means it will not be absolutely useful, so there could also be bugs and issues with the way it works. Personally, I might relatively Apple held off together with it till it was remaining, relatively than together with it early, bugs and all.

Daryl additionally thinks iOS 15.1 will launch ” on the identical date as Monterey in order that SharePlay can get its second to shine. My spidey-sense tells me subsequent Monday for this.”


Effectively… look who’s awake!

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Most rumors in regards to the upcoming MacBooks trace at fairly a radical redesign coming, however we cannot know what they’re going to appear like till Apple exhibits them off later in the present day (hopefully). Nonetheless, some individuals on-line have been creating renders of what they suppose or hope the MacBooks will appear like, comparable to these:

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May the brand new MacBooks appear like these? Maybe, it could actually make them look extra inline with the brand new iPhone and iMac designs.


On the subject of design, it looks as if many individuals need Apple to carry extra colour choices to the brand new MacBooks, prefer it did with the iMac earlier this yr.

“I would like extra colour choices, as unlikely as that is likely to be, says Jess. “Why ought to the Air/iMac/iPad Air Four get all of the enjoyable?”

Daryl, in the meantime, desires “the Apple emblem on the again of those new MacBooks to both glow once more or have the rainbow emblem make a return. Simply because.”

And John Loeffler, our US Computing Employees Author, says “carry again the translucent coloured plastic chassis!”

Image of an old MacBook

(Picture credit score: Apple)

I feel he is joking. Effectively, I hope he’s…


For individuals who do not care about MacBooks (how dare you), as I discussed earlier, there could also be some AirPod motion as effectively.

Apple’s true wi-fi earphones have proved to be massively standard (I see them in every single place… often in individuals’s ears), so a brand new model would make lots of people comfortable.

Our Audio Editor Olivia Tambini has put collectively an inventory of the six things she wants to see from the Apple AirPods 3, that can assist you get an concept of what upgrades we might be getting.


Undecided how respected this leak is, however it seems to point out Apple Retailer entries for the brand new MacBooks which can are available 14-inch and 16-inch sizes. As with different rumors, it suggests the MacBooks will include miniLED screens, just like the iPad Professional, which if true ought to permit for some actually gorgeous shows on these new MacBooks.

Apple’s laptops was trade leaders when it got here to display screen high quality, however just lately there have been Home windows laptops popping out with a lot nicer screens, providing larger resolutions comparable to 4K, and improved display screen tech like OLED. So, new MacBooks coming with miniLED screens may assist Apple take the lead as soon as once more.


Will we see any new iPhones or iPads in the present day? James Peckham, our Telephones Editor, would not suppose so.

“Do not anticipate an iPhone 14 or a brand new iPad at in the present day’s massive Apple occasion. September’s iPhone 13 launch introduced new handsets and two new iPad fashions, which suggests most of those product traces are seemingly full for 2021. We anticipate to see a brand new iPad Air at some stage, however it’s trying seemingly that will not land till a minimum of early 2022. We might hear one thing when it comes to software program – for instance, we might hear a launch date for iOS 15.1 – however Apple is more likely to hold this occasion computing and audio focussed.”

This makes complete sense, as Apple will not need any new MacBooks to be overshadowed by new iPhones, and with the iPhone 13 household solely a month previous, we doubt Apple would announce any new fashions so quickly.


One hour to go! With all these rumors, I am now actually trying ahead to some highly effective new MacBooks with radical redesigns. The MacBook Air (M1, 2020) actually impressed me final yr, a lot in order that I put it prime of our best laptops checklist. The MacBook Pro 13-inch (M1, 2020) was additionally a incredible laptop computer, so if Apple has made higher trying and higher performing MacBooks, then they might be very particular certainly.


One factor that each one the rumors relating to the brand new MacBooks appear to agree on is that we’ll be seeing MacBook Professional fashions in the present day, that are extra highly effective (and costly) laptops aimed a professionals, particularly creatives.

Which means most likely no plain MacBooks or MacBook Airs. So, with these new MacBook Execs, Apple has an opportunity to revamp them to higher go well with professionals. Which means not simply packing them with extra highly effective elements, such because the rumored Apple M1X chip, however extra ports as effectively.

The variety of ports on a laptop computer might not be essentially the most thrilling matter, however earlier MacBook Execs have caught to both two or 4 USB-C ports, which frankly is not sufficient for a lot of professionals. Anybody who has older USB gadgets that require the USB-A port, for instance, might want to plug in an adapter (additionally referred to as a dongle), which ruins the look of the MacBook considerably. It is the identical with photographers who have to get images off a reminiscence card, as there is no reminiscence card slot included in MacBooks, so that you want a reminiscence card adaptor. By rising the variety of ports, in addition to including a reminiscence card slot, the brand new MacBook Execs may as soon as once more be the laptop computer of selection for artistic professionals.


This can be a useful countdown. 30 minutes!

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Ten minutes to go! A number of years in the past, that is after I’d be attempting desperately to discover a option to view the Apple reside stream in Home windows, however fortunately Apple’s insistence on having to make use of Safari on an Apple gadget is behind us, as anybody can now view it through YouTube.

Not solely does this make my life simpler (as I’ve a home filled with Home windows gadgets), however it means individuals who do not have already got a MacBook can see what the brand new gadgets are all about.


Right here we go! The music is… one thing… and we’re getting a hyperspeed-like impact zooming into the Apple emblem. Very Star Wars.


The music stopped. Thank god. Ooh there’s an previous iMac getting turned on, with the startup sound getting sampled in a brand new MacBook. A clue to what we’re about to get?


Very retro, and means we’re clearly getting some gadgets that look again at Apple’s iconic gadgets from the previous, whereas additionally interesting to creators.


Tim Cook dinner is right here, says we’re specializing in two areas: music and the Mac.


Speaking about deep integration, with superb sound high quality throughout all of your gadgets. This feels prefer it’s constructing as much as the AirPods 3.


Zane Lowe is now chatting about Apple Music. He has a pleasant yellow hat on.


(Picture credit score: Apple)

This is a screenshot from the opening video exhibiting a traditional iMac.


Apple Unleashed

(Picture credit score: Apple)

Apple music has over 90 million songs and 30,000 curated playlists , and now Apple Music + Siri has new playlists for lots of of moods. Additionally there is a new subscription plan: The Voice Plan. You utilize solely your voice. $4.99 a month and out there ‘later this fall’.


This subscription is cheaper than earlier subscriptions – Particular person Plan is twice the fee at $9.99. Voice Plan solely works on Apple gadgets, and can be utilized by one particular person. No assist for spatial or lossless audio. 

You may want Particular person for that.


Homepod mini is now coming in new colours. They appear good! And naturally you should utilize Siri with them. May match a brand new colourful MacBook Professional… simply saying…


Will value $99 and out there in November. “Homepod mini will look nice wherever it is put” says Tim Cook dinner.


Apple Unleashed

(Picture credit score: Apple)

Now we’re speaking about AirPods.’Trippy digital music’ is enjoying in keeping with the subtitles.


A number of hype for spatial audio, which I admit does sound (ho ho) cool, and Apple desires to carry it to extra of its prospects – and right here it’s, the third technology AirPods!!


Appears like they’ve noticably shorter stems. Referred to as new AirPods with Spatial Audio, it appears. Uh… Catchy, I assume.

Comes with drive sensors on the stem, and new low-distortion driver. They’re additionally sweat and waterproof.


Adaptive EQ coming from AirPods Professional, and has a one-touch setup to mechanically pair with all Apple gadgets. You may get 6 hours of listening time, and a 5-minute cost provides you with one hour listening time. With the battery case (which now comes with MagSafe charging), you get 30 hours of complete itemizing time.

Apple Unleashed

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Oh and it will value $179!


And now Tim Cook dinner is speaking about Macs, and he is chatting about how ‘M1 is a breakthrough’ – I completely agree. Mac has now had ‘it is best yr ever’. Now Apple Silicon is coming to extra gadgets, says Cook dinner.


Apple is ‘utterly reimagining the MacBook Professional’. Thrilling! 


The brand new chip, which has been made for Macs, is named… M1 Professional! Ugh all of us thought it could be referred to as M1X. Oh effectively! Looks as if it might be a pleasant improve.

Apple Unleashed

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We’re not moving into some techy info. The M1 Professional has a “two-chip structure requires extra energy and cooling and separate reminiscence swimming pools and gradual interface between the 2.”

It will give us  200GB/s of reminiscence bandwidth (which is sort of 3 times that of M1) .

Two occasions sooner graphics efficiency from M1, and 70% sooner CPU efficiency. Will include 16 GPU cores, and could have a brand new media engine for video encoding.


Apple Unleashed

(Picture credit score: Apple)

Oh there’s one other new chip! WHAT. The M1 Max. Blimey!


The M1 Mac could have larger bandwidth on-chip cloth, doubles reminiscence interface, 400GB/s reminiscence bandwidth and 64GB unified reminiscence. Earlier M1 MacBooks had been restricted to 16GB.

It is a HUGE chip, and is 4 occasions sooner than the M1. Apple’s now claiming this can provide ‘trade main performance-per-watt ‘.


Apple is now evaluating M1 Max chips in comparison with a excessive finish PC system, which has a discrete GPU (so a gaming laptop computer), and the M1 Max provides much less graphical efficiency, hut so much much less energy, so that you’re getting higher battery lives.

Additionally, the PC laptop computer’s GPU efficiency drops when it is on battery. However the M1 Max then outperforms the PC laptop computer when each are unplugged.


This is some graphs from Apple:

Apple Unleashed

(Picture credit score: Apple)

May AMD, Intel and even Nvidia begin worrying about this? They need to, if Apple’s massive discuss pays off.


Apple Unleashed

(Picture credit score: Apple)

We’re now on macOS Monterey and the way it works with the brand new M1 Max and M1 Professional chips. 

We’re getting system-wide enhancements, assigning duties throughout the cores intelligently and an working system that’s construct for the unified reminiscence.

It is now 3 times sooner than the MacBook Professional with Intel Core i9.


We’re now a few of Apple’s personal apps. Logic Professional, then, can now let customers create spatial audio. It appears like Apple is critical about making its software program run in addition to attainable on M1 {hardware}, particularly M1 Max and M1 Professional. That is the place Apple’s management over each {hardware} and software program pays off massive time.


And now we must always see the brand new MacBooks! Ooh! MagSafe! New ports! A full dimension HDMI port! PRAISE BE!


All-new, utterly redesigned. And it is available in two sizes, 16-inches and the all-new 14-inch dimension! The rumors had been proper!

The 2 fashions share the identical capabilities, and it is bought a brand new thermal design to maintain it cool underneath load.


4.7 kilos and 16.8mm skinny for the 16-inch mannequin. 3.5 kilos and 15.5 mm skinny for the 14-inch mannequin.


There is a new keyboard, and a Drive Contact trackpad. 

Now we’re onto ports – what I’ve requested them so as to add for AGES. So there’s HDMI, a Thunderbolt Four port and SD card on the proper. On the left-hand facet there’s headphone jack, two extra Thunderbolt Four ports. 


‘Most superior connectivity ever’ for a MacBook. No extra dongles! No extra adaptors! Yey!


Apple Unleashed

(Picture credit score: Apple)

Apple Unleashed

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Now we’re speaking in regards to the display screen. You get 3.5mm dimension bezels, permitting for the 16-inch to have a 16.2-inch display screen dimension and seven.7 million pixels. There’s a notch for the webcam although :/

macOS’s menu will likely be moved up across the webcam notch, although.


The 14-inch comes with 14.2-inch dimension, and has 5.9 million pixels. There’s ProMotion for 120Hz refresh charges, which adapt to the content material the display screen is exhibiting.

Apple Unleashed

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As rumored, you get MiniLED know-how, with 1,000,000:1 distinction ratio and native dimming. 1,600 nits of peak brightness. That is going to look superb.


Our Editor-In-Chief weighs in:

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So, that digital camera, you get 1080p FaceTime (THANK YOU), with a bigger picture sensor for twice the low mild efficiency. There’s additionally good HDR and auto publicity.


There’s additionally a three-mic array and six-speaker system with two tweeters and 4 woofers. There’s additionally assist for spatial audio. As of late working remotely means webcam and audio high quality is so essential, so that is nice to see.

Apple Unleashed

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This is every thing that you must know in regards to the AirPods 3, together with launch date and worth.

Apple Unleashed

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Again to the MacBooks, there’s super-fast SSDs with 7.4GB/s information switch speeds, and 17 hours of video playback on the 14-inch MacBook Professional, and 21 hours video playback on the 16-inch.

You get quick cost, with 50% battery life restored in simply 30 minutes, and each fashions have 100% recycled aluminium enclosure.

Apple Unleashed

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‘The world’s greatest pocket book’ Apple says. Effectively, we’ll be the decide of that. Does look good.


The MacBook Professional 14-inch with M1 Professional begins at $1,999, and the MacBook Professional 16-inch M1 Professional begins at $2,499, and you may organize them in the present day, and they are going to be out there subsequent week.

No point out on what each fashions with the M1 Max chips could have, nonetheless. I assume it is going to be: A LOT.


And that is it! Tim Cook dinner needs us all an ideal day and tells us to remain protected. There was some spectacular stats thrown about there, and I’ve little doubt that these new MacBook Execs, and the M1 Professional and M1 Max chips that energy them, will likely be superb gadgets, however we’ll have to check them out for ourselves to see simply how good they’re.


Under is a screenshot of Tim Cook dinner saying goodbye.

Apple Unleashed

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Apple Unleashed

(Picture credit score: Apple)

This is a glimpse of the 2 new MacBook Execs back-to-back. Each will likely be out there in Silver and House Grey.


And that is about it for the reside weblog! I appreciated what I noticed, and Apple made some daring guarantees with the brand new MacBook Execs. I like that it has lastly added extra ports, that is been one thing I have been bugging them about for ages. Most likely cannot take credit score for altering Apple’s thoughts, although.

Oh and we have simply seen that macOS Monterey will likely be out there as a free replace on Monday, October 25!


Whereas we bought a greater take a look at macOS 12 Monterey and iOS 15.1 are about to launch, a blogger has spotted one other replace within the design of Safari 15, the place tabs at the moment are reverting again to how they initially appeared.

The tabs had been trying extra like floating panels under the tackle bar, which took up extra space, whereas not being clear wherein window was lively, complicated customers. This has now been walked back.


We have gone an in-depth evaluation of the brand new Apple M1 Pro vs M1 Max processors, that can assist you resolve which chip ought to be in your subsequent Macbook. They’re each leaps forward of the present M1 chip, however which one is greatest for you’ll rely on whether or not you are doing extra CPU-intensive work, or extra graphically-advanced duties. Learn our full information for all the data.


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