In the case of collaborating with colleagues, most staff are extra probably to make use of Slack, quite than Microsoft Groups, new analysis has discovered..
Nonetheless, in relation to making video conferencing calls, chances are high individuals might be utilizing Groups as a substitute of Slack.
A report from SaaS intelligence agency Productiv discovered 175,000 of its customers go for Slack, whereas 70,000 went for Groups as their productiveness weapon of alternative, though many of those customers overlap, and go for each platforms when it fits them.
Slack is for chats, Groups is for video calls
So, for total engagement over 60 days (measuring for in the future, per week, a month, and two months), by which “engagement” is outlined as logging in and sending a message, Slack is a transparent winner, getting greater than double the engagement in comparison with Groups.
Measuring for a day, 37% of Slack customers engaged with the platform, in comparison with 14% of Groups customers. Measuring for 2 months, alternatively, has proven 83% for Slack customers, and 42% for Groups customers.
Related figures are for group messages, as 92% of engaged customers in Slack used the characteristic over the course of 30 days, whereas simply 11% of Groups customers did the identical.
In the case of attending conferences, nevertheless, Groups excels, whereas Slack lags behind. Measuring for a single day, simply 2% of Slack customers logged in for the characteristic, in comparison with 46% of Groups customers. For 30 days, it’s 12% and 62%, respectively.
Among the many attainable causes for this discrepancy, Productiv believes, is the truth that Groups comes bundled with, and is built-in nicely, with Outlook. Microsoft has additionally “closely marketed” the video conferencing characteristic in its Groups platform, whereas many Slack customers won’t be totally conscious of their platform providing the identical performance.
Lastly, it might be resulting from many Slack customers already very used to Zoom for video conferencing, Productiv concluded.